Deprecated: Invalid characters passed for attempted conversion, these have been ignored in /var/www/wp-content/themes/spacious/inc/functions.php on line 320

Deprecated: Invalid characters passed for attempted conversion, these have been ignored in /var/www/wp-content/themes/spacious/inc/functions.php on line 350

Deprecated: Invalid characters passed for attempted conversion, these have been ignored in /var/www/wp-content/themes/spacious/inc/functions.php on line 350

Deprecated: Invalid characters passed for attempted conversion, these have been ignored in /var/www/wp-content/themes/spacious/inc/functions.php on line 350

Deprecated: Invalid characters passed for attempted conversion, these have been ignored in /var/www/wp-content/themes/spacious/inc/functions.php on line 350

Deprecated: Invalid characters passed for attempted conversion, these have been ignored in /var/www/wp-content/themes/spacious/inc/functions.php on line 350
Branding Strategies | Develop Your Voice, and Make Sure It Is Heard!
Deprecated: Invalid characters passed for attempted conversion, these have been ignored in /var/www/wp-content/themes/spacious/inc/functions.php on line 320

Deprecated: Invalid characters passed for attempted conversion, these have been ignored in /var/www/wp-content/themes/spacious/inc/functions.php on line 350

Deprecated: Invalid characters passed for attempted conversion, these have been ignored in /var/www/wp-content/themes/spacious/inc/functions.php on line 350

Deprecated: Invalid characters passed for attempted conversion, these have been ignored in /var/www/wp-content/themes/spacious/inc/functions.php on line 350

Deprecated: Invalid characters passed for attempted conversion, these have been ignored in /var/www/wp-content/themes/spacious/inc/functions.php on line 350

Deprecated: Invalid characters passed for attempted conversion, these have been ignored in /var/www/wp-content/themes/spacious/inc/functions.php on line 350

[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″ custom_padding=”0px|||”][et_pb_row make_fullwidth=”on” use_custom_gutter=”on” gutter_width=”1″ custom_padding=”60px||60px|” background_color=”#53adeb” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text background_layout=”dark” _builder_version=”3.0.47″ text_font=”Sanchez|||on|” text_font_size=”40px” text_line_height_phone=”1em” text_line_height_last_edited=”on|phone” header_line_height_tablet=”1em” header_line_height_phone=”1em” header_line_height_last_edited=”on|desktop” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” module_alignment=”center”]Business Branding Strategies
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_width_px=”1025px” use_custom_gutter=”on” gutter_width=”1″ custom_padding=”||30px|” custom_css_main_1=”p” module_class=”submenu” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on” custom_css_main=”p”][et_pb_button button_url=”https://erinjonesco.com/internet-marketing-services/content-creation-and-copy-writing/” button_text=”Content Creation & Copy Writing” button_alignment=”center” _builder_version=”3.0.47″ custom_button=”on” button_border_width=”0px” button_font=”Abel||||”][/et_pb_button][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_button button_url=”https://erinjonesco.com/internet-marketing-services/search-engine-optimization/” button_text=”Search Engine Optimization” button_alignment=”center” _builder_version=”3.0.47″ custom_button=”on” button_border_width=”0px” button_font=”Abel||||”][/et_pb_button][et_pb_button _builder_version=”3.0.47″ custom_button=”on” button_border_width=”0px” button_font=”Abel||||” saved_tabs=”advanced,css”][/et_pb_button][et_pb_button _builder_version=”3.0.47″ custom_button=”on” button_border_width=”0px” button_font=”Abel||||” saved_tabs=”advanced,css”][/et_pb_button][/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_button button_url=”https://erinjonesco.com/internet-marketing-services/social-media-consulting-and-management/” button_text=”Social Media Consulting & Management” button_alignment=”center” _builder_version=”3.0.47″ custom_button=”on” button_border_width=”0px” button_font=”Abel||||”][/et_pb_button][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

Defining Your Brand

Who are you?  Who do you want your customers to see you as?  Your competition?  What will your voice “sound” like online?  What makes you great?  These are all questions that brands face when developing branding strategies.  Often overlooked, this is one of the most critical elements in online success.  A powerful brand strategy will not only give you an edge on the competition, but it will also give your business a personality online.  It will tell your customers, colleagues, and yes, even the competition, who you are, and what you are all about.  Effective branding will convey your values, and set you apart from the competition.

[/et_pb_text][/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_image src=”https://erinjonesco.com/wp-content/uploads/2016/01/iStock_70547867_XXXLARGE-2.jpg” _builder_version=”3.0.47″ animation_style=”slide” animation_direction=”left” animation_duration=”500ms” animation_intensity_slide=”10%” alt=”Business Branding with Repbright” title_text=”Business Branding with Repbright”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]

Branding Strategy

Developing a successful branding strategy starts with your goals.  Knowing who you want to identify as, and with, gives you an idea of how you’ll want to put yourself out there.  Just like a large corporate law firm probably doesn’t want to come off as casual and laid back, a local cafe probably doesn’t want to appear to be stiff and formal.  Keeping these things in mind throughout the promotion of your business is a critical element in your online success.

Everything, from your logo to the content on your website to what you share on your social media profiles should reflect these goals and values.  Maintaining a cohesive voice throughout online channels is key.  While your social media profiles do often end up being less formal than your brand website, customers should always know that they’re dealing with the same company, no matter where they come into contact with you.  Consistency with logos, color schemes, fonts, and communication style is very helpful in maintaining brand congruence.  Defining that congruence can seem overwhelming – don’t worry, we can help!

From developing your customized strategy, to ensuring your voice stands out in the crowd throughout the good times and the bad ones, RepBright will help guide you every step of the way!

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]